THE WINDOWS ‘95 SWEATER

windows 95 nostalgia x vapourwave fashion…

and the crowd goes wild.

it started with a tweet…

oh wait, that’s a screenshot from the news…

anyway, it started with an idea that was just crazy enough to work — turning a past post and nostalgia icon into the real thing…

Complete with photoshoot (Art Director, Matt Goldberg)

…and ended up on the front page of Mashable, Business Insider,

and even on the front page of the subreddit “Awful Thought But Great Execution” with 21,000 votes

ALl in all, we generated 5.6 million impressions, including 2 million within 24 hours, and all 100% organic reach.

And, of course, a lot of happy Microsoft fans.

We even got a commitment from our client to let us take it to the next level in 2019, for what promises to be a powerful sequel.